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In Our Prime: How Older Women Are Reinventing the Road Ahead

In Our Prime: How Older Women Are Reinventing the Road Ahead

by Susan J. Douglas


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“[A] galvanizing manifesto.” —New York Times Book Review, Editors’ Choice

With a sharp sense of justice and wit, Susan J. Douglas raises the alarm about ageist attacks against women, whether pushed out of jobs, caricatured in the media, or preyed upon by the anti-aging industry. Douglas celebrates women defying stereotypes and embracing activism and puts forward a plan for a brighter future for all women. Entertaining and smart, you’ll want to share this book with your best friend.

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Product Details

ISBN-13: 9780393541359
Publisher: Norton, W. W. & Company, Inc.
Publication date: 03/02/2021
Pages: 288
Sales rank: 237,904
Product dimensions: 5.50(w) x 8.30(h) x 0.80(d)

About the Author

Susan J. Douglas is Catherine Neafie Kellogg Professor of Communication and Media at the University of Michigan. The author most recently of In Our Prime as well as the groundbreaking works Where the Girls Are, The Rise of Enlightened Sexism, and The Mommy Myth, she lives in Ann Arbor, Michigan.

Table of Contents

Chapter 1 Women Coming of Age 1

Chapter 2 Why the Seventies Mattered 29

Chapter 3 The Rise of Aspirational Aging 55

Chapter 4 The Anti-Aging Industrial Complex 82

Chapter 5 Visibility Revolts 110

Chapter 6 The War on Older Women 147

Chapter 7 Lifespan Feminism, Bridge Groups, and the Road Ahead 172

Acknowledgments 209

Notes 213

Index 253

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