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Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound
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The digital era’s new consumer demands a new approach to PR
Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, ...