Infinite Ripple - The Social Media Revolution

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction,...