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Influencers as New Propaganda Tools: Digital Persuasion, Platform Power, and the Manufacture of Consent, 1990-2025

By Alina Frost
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$10.99
By Alina Frost
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They do not wear uniforms or carry party cards. They speak directly into your ear, recommend products, share opinions, and build communities of trust—sometimes numbering in the millions. Yet the influencer, for all their apparent spontaneity, is the latest iteration of one of history's oldest instruments: the trusted voice deployed in service of a larger agenda. Influencers as New Propaganda Tools examines how digital creators became the most effective persuasion infrastructure of the early...