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Influência

By Robert Cialdini
eBook
$16.62
By Robert Cialdini
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Robert B. Cialdini, o mais conhecido e respeitado cientista social a trabalhar na área da Psicologia da Persuasão, explica todas as técnicas de persuasão e o modo de as aplicar eticamente na vida pessoal e profissional. Ao usar histórias reais e exemplos concretos, torna acessível um campo de conhecimento vasto e complexo.
Aqui vai encontrar os 7 Princípios Fundamentais da Influência:
Reciprocidade: Se me dão algo, sinto?me obrigado a retribuir; Compromisso e coerência: Assim que tomamos u...

Categories

PsychologyPsychology - Theory, History & ResearchReference - Psychology