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Marketing and Launch Flops

By Gale Cengage Learning
eBook
$4.99
By Gale Cengage Learning
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Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. This volume covers Marketing and Launch Flops. Each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.

Categories

BusinessBusiness HistoryBusiness History - General & Miscellaneous