The Innovator's Solution: Creating and Sustaining Successful Growth
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.
A seminal work on disruptionfor everyone confronting the growth paradox.
For readers of the bestselling The Innovator’s Dilemmaand beyondthis definitive work will help anyone trying to transform their business right now.
In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment.
Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideasand offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams.
Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation libraryand an essential read for entrepreneurs and business builders worldwide.
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The Innovator's Solution: Creating and Sustaining Successful Growth
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.
A seminal work on disruptionfor everyone confronting the growth paradox.
For readers of the bestselling The Innovator’s Dilemmaand beyondthis definitive work will help anyone trying to transform their business right now.
In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment.
Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideasand offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams.
Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation libraryand an essential read for entrepreneurs and business builders worldwide.
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The Innovator's Solution: Creating and Sustaining Successful Growth
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.
A seminal work on disruptionfor everyone confronting the growth paradox.
For readers of the bestselling The Innovator’s Dilemmaand beyondthis definitive work will help anyone trying to transform their business right now.
In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment.
Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideasand offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams.
Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation libraryand an essential read for entrepreneurs and business builders worldwide.
Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School. He is the author of eight critically acclaimed books, including the bestsellers How Will You Measure Your Life?, The Innovator’s Dilemma, and Disrupting Class. Christensen is the cofounder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Innosight Institute, a nonprofit think tank.
Michael E. Raynor is a director with Deloitte Services LP. He works with senior executives in the world’s leading corporations across a wide range of industries. He is the author of three critically acclaimed books: The Innovator’s Solution, coauthored with Clayton M. Christensen, The Strategy Paradox, and The Innovator’s Manifesto. Raynor publishes regularly in leading magazines and scholarly journals.
Table of Contents
In Gratitude
vii
1.
The Growth Imperative
1
2.
How Can We Beat Our Most Powerful Competitors?
31
3.
What Products Will Customers Want to Buy?
73
4.
Who Are the Best Customers for Our Products?
101
5.
Getting the Scope of the Business Right
125
6.
How to Avoid Commoditization
149
7.
Is Your Organization Capable of Disruptive Growth?
177
8.
Managing the Strategy Development Process
213
9.
There Is Good Money and There Is Bad Money
235
10.
The Role of Senior Executives in Leading New Growth
Christensen and Raynor have done a superb job of creating a framework for helping to understand the industry dynamics and for planning your own growth alternatives. (President, Nokia Corporation)
Dr. Andrew S. Grove
In The Innovator's Solution, Christensen and Raynor address the holy grail of all organizations: how to generate growth and sustain it over long periods. Avoiding the temptation to provide simplistic formulas, they guide the reader through carefully constructed frameworks that teach how to think about the issues that limit-and provide-growth to organizations. (Chairman of the Board, Intel)
Geoffrey Moore
A good business book makes managers stop and think. A great business book teaches managers how to stop and think. This is a great book. It is hard to imagine an executive team that would not benefit from devoting an entire day to discussing it. (Chairman and Founder, TCG Advisors)
From the Publisher
“The process of Low End Disruption is beautifully described in Clayton Christensen’s series of books: The Innovator’s Dilemma, The Innovator’s Solution and The Innovator’s DNA. If you haven’t read them, you should. What’s amazing about these books is not only how important their conclusions are but how well researched they are.” TechCrunch
Teo Ming Kian
Singapore, as a small nation, needs to be innovative and sensitive to disruptive changes more than other countries. Christensen and Raynor have provided an excellent framework to reduce the randomness of the innovation process. This framework will help in our effort to nurture an environment conducive for enterprises to create and capitalize on disruptive innovations. (Chairman, Singapore Economic Development Board)
Bill George
The Innovator's Solution goes directly to the heart of why large companies have failed to sustain innovation. Christensen and Raynor have a deep insight into the challenges that innovative companies face, and they propose practical, realistic solutions to the dilemmas of innovation. This book will be extremely useful to all managers who are committed to using innovation to sustain their growth. (former Chairman and CEO, Medtronic, Inc.)