INSIDE REAL INNOVATION: How the Right Approach Can Move Ideas from R&D to Market - and Get the Economy Moving

Video — Prof. Eugene Fitzgerald talks about the process of innovation and introduces Inside Real Innovation.

Read more about the authors' interview/article with Inc. and Forbes.

This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the “innovation system” in the United States is failing to work as it once did, and what all parties can do to build a b...