Inside the SEC: How One NCAA Conference Came to Dominate College Sports

Any casual sports fan who follows college sports in the United States, knows the SEC has some of the best teams, the deepest traditions, the most fanatical fans, some of the biggest football stadiums, the best venues, the most generous donors, the best coaches, their own network, and deep rivalries that continue to prevail, even among much competition and a digital/streaming world. Ratings, naming rights, sponsorship, NIL, and much more continue to grow and provide an extraordinary resource...