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Intentional Lies: The Say-Do Gap and the Subconscious Drivers of Human Behavior

By Ross M. Backman
eBook
$5.99
By Ross M. Backman
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If you ask someone if they plan to eat healthier, exercise more, or buy sustainable products, the answer is almost always a resounding yes. Yet, global sales data tells a completely different story. There is a massive chasm between human intention and human action, fundamentally skewing how we understand ourselves and the market.

Intentional Lies explores the psychological phenomenon known as the Say-Do Gap. This hidden mechanic explains why traditional market research often fails miserably ...