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International Retail Marketing

By Margaret Bruce (Editor), Christopher M. Moore (Editor), Grete Birtwistle (Editor)
eBook
$72.99
By Margaret Bruce (Editor), Christopher M. Moore (Editor), Grete Birtwistle (Editor)
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contribu...

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