Table of Contents
Foreword Frank Brown xiii
Preface xvii
Introduction xxvii
Section 1 Open Innovation
1 Inside Open Innovation 3
2 Who Exactly Are Inventors These Days? 15
3 Bridging the Cultural Divide Between Corporations and Inventors 25
4 Developing Your Product (Part 1) 35
5 Developing Your Product (Part 2) 53
6 Going to Market (Part 1) 67
7 Inside the Corporate Product Review Process 87
8 Inside Legal Licensing Agreements 99
9 Going to Market (Part 2) 113
Section 2 Inventors "Beware"
10 Clever Marketers Who Charge Inventors 129
11 Inside the United States Patent and Trademark Office and Washington, DC, Politics 141
12 The Non-Profit Inventor Help Mission 155
13 SIAM 163
Section 3 Inventors "Be … Aware"
14 Industry Trade Shows 175
15 Crowdfunding 185
16 Direct Response Television 195
Section 4 Organic Innovation Matters
17 The Importance of Organic Innovation 205
18 The Future of Innovation in America 215
Special Acknowledgment 221
Sources 223
Index 225
About the Author 234