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Irrationality in Health Care: What Behavioral Economics Reveals About What We Do and Why

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A look at the American health care system through analysis of consumer and provider behavior.

The health care industry in the US is peculiar. We spend close to 18% of our GDP on health care, yet other countries get better results-and we don't know why. To date, we still lack widely accepted answers to simple questions, such as "Would requiring everyone to buy health insurance make us better off?" Drawing on behavioral economics as an alternative to the standard tools of health economics, au...