Japanese Color Matching

Starting from these 4 main Japanese color features: retro sense, minimalism, kawaii (cute) and avant—garde, this book categorizes popular Japanese popular color schemes. It aims to provide a panoramic view of how the colors' origin, cultural value and qualities can influence contemporary Japanese aesthetics, as well as how Japanese use colors to express their emotions and use color schemes to increase visual enjoyment. The book also includes the insights of great Japanese design masters suc...