Joint Venture Marketing King

You've probably read all sorts of posts and emails about the secrets of Joint Venture marketing. All of them offering up rosy visions that include you paired with the top Guru in your niche...
All of them claim it can easily happen... if you only do things the way they say.
It doesn't matter whether you approach a top guru or someone less prominent (with a large list!) Your success in landing any JV partner depends, like everything else in your marketing career, on: