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Klyuchevye roznichnye klienty: Pervaya v Rossii kniga dlya KAMov [menedzherov po prodazham klyuchevym roznichnym klientam]

By Igor Kachalov, Nikolai Kholodilin
eBook
$8.99
By Igor Kachalov, Nikolai Kholodilin
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Eta kniga yavlyaetsya pervym v Rossii izdaniem po privlecheniyu i razvitiyu prodazh krupnym roznichnym klientam. Ona osnovana na baze dvadtsatiletnego opyta prodazh krupneyshih mezhdunarodnyh kompaniy takih kak Coca Cola HBC Eurasia, Lamb Western i mnogih drugih. Avtory opisyvayut vse sostavlyayuschie dannogo protsessa ot nishevyh prodazh k lidiruyuschim dolyam rynka v svoih kategoriyah. Predstavlen polnyy kompleks deystviy rukovoditeley ot planirovaniya prodazh, analiza SKU i prodvizheniya...

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