Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation

Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation


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Product Details

ISBN-13: 9780061717130
Publisher: HarperCollins Publishers
Publication date: 04/05/2011
Pages: 256
Sales rank: 424,684
Product dimensions: 5.30(w) x 7.90(h) x 0.70(d)

About the Author

Max Siegel, CEO of Max Siegel Inc., a sports and media conglomerate, made history as the highest-ranking African-American executive in NASCAR when he became president of global operations at Dale Earnhardt, Inc. Before that, at Sony/BMG, he was on the executive team that managed the careers of Britney Spears, Justin Timberlake, and Usher, and was president of Zomba Gospel. The coauthor of About My Father's Business: Merging Ministry and Industry, he divides his time between Charlotte, North Carolina, and Indianapolis, Indiana.

G.F. Lichtenberg is the author of Playing Catch with My Mother, a memoir, and coauthor of books on business, new media, education, and self-help. A professor of creative writing at Columbia University, he lives in New York City.

Table of Contents

Preface ix

Chapter 1 Know What Makes Them Tick 1

Chapter 2 See Where You Want to Be, Not Where You Are 27

Chapter 3 Appreciate Everyone 51

Chapter 4 Show What's in It for Them 79

Chapter 5 Use Your Outsider Advantage 103

Chapter 6 Gather Your Inner Circle 127

Chapter 7 Find Your Ambassadors 149

Chapter 8 Remember Who You Are and Where You Come From 179

Chapter 9 Change Their Minds and Uplift the Community 207

Acknowledgments 229

What People are Saying About This

Bob Johnson

“Who is this book for? Anyone who wants to make a difference.”

Chris Gardner

“Siegel shows us how to successfully navigate situations that may arise at work, in the home, or in personal relationships. More, he shows how, if the cards are played right, everyone walks away a winner—an empowering feeling if ever there was one.”

Kirk Franklin

“Working with Max closely for over a decade, I have benefited personally from the treasures in this book—and I am a walking testimony to its real-life benefits.”

Tony Gwynn

“Max Siegel was part of the inner circle that helped to shape our careers. . . For anyone who’s ever wished for a Siegel to represent him or her, it’s all right here in Know What Makes Them Tick.”

Chuck Wielgus

“When Max speaks, people listen … and when Max writes, people read and learn. If you want to grow both personally and professionally, then join the winners and leaders who find wisdom with Max Siegel.

Ken Mok

“In a world of constant distraction and pointless conflicts, Know What Makes Them Tick shows you how to find the clarity to pursue the vision that matters most, and to share that vision with those who can help make it a reality.”

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