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La (petite) histoire de 100 (grandes) marques

By Guillaume Fischer, Raphaël Turcat
Narrated by: Marc Duquenoy
Unabridged — 4 hours, 42 minutes
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By Guillaume Fischer, Raphaël Turcat
Narrated by: Marc Duquenoy
Unabridged — 4 hours, 42 minutes
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Saviez-vous que l'apéritif Dubonnet et le cachou Lajaunie ont été créés par des pharmaciens ? L'histoire des marques réserve bien des surprises : les Gauloises ont d'abord été des cigarettes hongroises : le créateur de Banania est mort ruiné après avoir tiré sur son associé : le budget de lancement du stylo Bic était modestement de 50.000 ¿ : la poêle Tefal doit beaucoup à Jackie Kennedy : Sophie la girafe est née après l'échec de trois jouets en caoutchouc (Zoé, Cloé et Mona) : Christian L...

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