Labels: Making Independent Music

The music industry is dominated today by three companies. Outside of it, thousands of small independent record labels have developed despite the fact that digitalization made record sales barely profitable. How can those outsiders not only survive, but thrive within mass music markets? What makes them meaningful, and to whom? Dominik Bartmanski and Ian Woodward show how labels act as taste-makers and scene-markers that not only curate music, but project cultural values which challenge the m...