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Ladders and Trampolines
By Musa Kalenga
eBook
$9.99
By Musa Kalenga
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Do we, as Africans, know what it will take to make Africa great?
Dynamic young business marketer and strategist Musa Kalenga introduces us to Ladders & Trampolines, his model for how to be effective in the competitive arena of contemporary marketing.
The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one. The step-by-step Ladder approach leads to incremental growth, which may be somewhat slow. However, the Trampoline approach, while using the same energy as climbing...