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Lead With Transformation: Win Bigger Deals, Master Enterprise Sales, and Break Free from the Land and Expand Trap
Hardcover
$29.95
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“This isn’t just another sales book. It’s a manifesto for achieving transformational success in enterprise sales.”
For years, enterprise sales professionals have relied on “Land & Expand” as a safe, predictable growth model. While once effective, this conventional sales approach now imposes a ceiling on both your success and your clients’ potential. Today, clients demand business outcomes, not just solutions. The old playbook is unable to meet emerging client needs (reshaped by AI, Cloud, an...