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Lean Customer development: Building Products Your Customers Will Buy

By Cindy Alvarez, V. Bashkirova (Translator)
eBook
$9.99
By Cindy Alvarez, V. Bashkirova (Translator)
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Cindy Alvarez's book How to Build a Product That People Buy complements, expands and details the innovative ideas found in the international bestsellers Four Steps to Insight by Steve Blank and Starting a Business by Eric Rees. The novelty of Alvarez's approach is that she successfully extends customer development beyond the start-up segment. The Lean Customer Development method she proposes is applicable to companies of any size, from newly created companies to established market leaders. ...

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BusinessMarketing & SalesSales