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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

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Named one of Forbes' Top Ten Business Books
American Marketing Association Berry Book Award Winner
International Book Award Winner
American Business Awards Silver Medalist
Business Book Awards Finalist for International Book of the Year

A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.


Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us...