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Leisure Marketing

By Susan Horner, John Swarbrooke
eBook
$76.99
By Susan Horner, John Swarbrooke
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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitat...

Categories

BusinessIndustriesIndustries - General & MiscellaneousConsumer IndustriesGeneral & Heavy Industry - General & MiscellaneousRecreation & Entertainment Industries - General & Miscellaneous