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Leveraging Cultural Diversity in Emerging Markets

By Marcus Goncalves, Finn Majlergaard
eBook
$9.99
By Marcus Goncalves, Finn Majlergaard
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Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and international business professionals to fully realize the potential for strategic globalization. Most transnational and multinational corporations have made substantial progress in their globalization efforts by establishing operations in several countries and offshoring certain processes to coun...

Categories

BusinessEconomicsEconomic SystemsComparative Economics