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Lexicon of Negotiation and Sales Terminology (Lexicon of Tech and Business, #12)

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Master Sales & Negotiation with 400 Power Terms—The Ultimate Playbook for Closing Deals!

Struggling to define ZOPA in a client meeting? Prepping for a high-stakes negotiation without knowing Boulwarism? The Lexicon of Negotiation and Sales Terminology delivers instant expertise with 400 expertly curated definitions from the acclaimed Lexicon of Tech and Business series. No jargon—just the precise explanations you need to win deals and build relationships.

Why This Book?

  • Deal Confidence: Deci...