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Lifestyle advertising in postmodernism - the accepted popular psychology

By Alexandra Riepe
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$14.75
By Alexandra Riepe
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Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), University of Lincoln, language: English, abstract: ‘The real world of postmodern culture … has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form [and] lifestyle advertising as its popular psychology’ (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising ex...

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