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Lifestyle Brands: A Guide to Aspirational Marketing
By S. Saviolo, A. Marazza
Hardcover
$89.99
By S. Saviolo, A. Marazza
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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.