Like: The Button That Changed the World

A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture—and its profound impact on modern human interaction.

"…an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." — The Economist

Over 160 billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous—and even so addictive? How did this seemingly ordinary social media ic...