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Lincoln But Trump: Narrative Metrics and Similarities Between Heroes and Villains

By Randy Olson
eBook
$2.99
By Randy Olson
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THE NARRATIVE DIAGNOSIS: I have some bad news for you — your AF (AND Frequency) is a bloated 3.8%, your N.I. (Narrative Index, BUT/AND ratio) is an anemic 4. There's a real risk of you boring an audience to death.

The ABT Narrative Template, already famous for its use in "Cat Herding" and "silo busting," now has two very powerful metrics — the AF and the NI.

In this ground-breaking and original book, Lincoln But Trump, Randy Olson introduces a whole new quantitative component to both narrativ...