Link Building Is Dead. Long Live Link Building!

Is coming up in the search results of Google important to you? Then quite simply you must understand how to properly build links to your Web site. The Google search algorithm is heavily influenced by how many links you have to your Web site and who is linking to your Web site.

Link building, however, is fraught with danger. If you build links to your Web site in ways that go against Google's terms of service they will severely penalize you. Getting too many links or getting links from the wr...