Logic of Feeling: Technology's Quest to Capitalize Emotion

From the virulence of fake news to the rise of psychographic profiling, emotion has become ascendant. The new frontier of capitalization is not outward, but inward-the inner life of affect and emotion, desire and disposition. This book lays that new reality out with a series of close case studies.

A new set of technologies are emerging, from facial coding to affective computing, that attempt to render the emotional into the machine-readable. At the same time, social media and smart home devi...