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Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies

By Perry Chua, Dann Ilicic
eBook
$19.99
By Perry Chua, Dann Ilicic
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How to choose a name and create a catchy mark

After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.

Logo Savvy will help readers understand how to define the right approach and achieve an innova...