ISBN-10:
1581152353
ISBN-13:
2901581152356
Pub. Date:
08/01/2002
Publisher:
Allworth
Looking Closer 4: Critical Writings on Graphic Design / Edition 4

Looking Closer 4: Critical Writings on Graphic Design / Edition 4

by Michael Bierut
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  • Product Details

    ISBN-13: 2901581152356
    Publisher: Allworth
    Publication date: 08/01/2002
    Edition description: New Edition
    Pages: 304
    Product dimensions: 6.75(w) x 9.88(h) x 6.80(d)

    About the Author

    Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.

    Table of Contents

    Acknowledgmentsvii
    Introductionix
    To the Barricades
    First Things First Manifesto 20005
    First Things First, a Brief History6
    First Things First: Now More Than Ever10
    Just Say No ... Quietly14
    Can Designers Save the World? (And Should They Try?)17
    The People V. the Corporate Cool Machine22
    A Manifesto with Ten Footnotes26
    A New Kind of Dialogue32
    The Spectacle: A Reevaluation of the Situationist thesis35
    On FTF42
    Culture Agents
    Why Johnny Can't Dissent49
    Culture Agents57
    The Case for Brands61
    Truth in Advertising63
    Sustainable Consumerism66
    Don't Let the Buggers Grind You Down!75
    Saving Advertising77
    Saving Jelly88
    Reading at the Breakfast Table91
    Manifestos
    Me, the Undersigned101
    An Incomplete Manifesto for Growth107
    Fuck Committees (I Believe in Lunatics)113
    The Vow of Chastity114
    Critical Languages
    The Time for Being Against121
    Theory is a Good Idea131
    That Was Then, and This Is Now: but What Is Next?136
    What Happens When the Edges Dissolve?151
    The Trouble with Type154
    Is it Better to Revive than to Deceive? Design and Complicity: Herbert Buyer's Silent Legacy159
    De Stijl, New Media, and the Lessons of Geometry165
    The Critical "Languages" of Graphic Design168
    State of the Arts
    Graphic Design and the Next Big Thing183
    Telling the Truth?188
    Who Needs Ethics190
    Human Dignity and Human Rights: Thoughts on the Principles of Human-Centered Design192
    A Manifesto of Inclusivism196
    Greasing the Wheels of Capitalism with Style and Taste, or, the "Professionalization" of American Graphic Design199
    No Problem207
    Terminal Terminology209
    The Hole in Art's Umbrella212
    Graphic News216
    Movie Titles: Much Ado about Little221
    The Name Game223
    Authorship
    The Designer as Author237
    Battle of the Big Books245
    All Hail Mau the Magnificent249
    Half Empty251
    Lost in Sound254
    Meditations
    Getting Real267
    Least Designed and Most Read270
    The Handwriting Is on the Wall, but Who Can Read It?272
    Let the Buyer Beware274
    Beige276
    The Flag Waverer278
    Contributors281
    Index287

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