Looking for Votes in All the Wrong Places: Tales and Rules from the Campaign Trail

The veteran presidential campaign manager recounts his many adventures, travesties, triumphs, and lessons from more than forty years on the trail.

Over his long and legendary career, campaign strategist Rick Ridder has been at the center of everything from presidential death matches to the legalization of marijuana. In this lively memoir, he recounts his life on the trail from the McGovern campaign to more recent candidates and causes. Along the way, he reveals his "twenty-two rules of ca...