Table of Contents
Preface 1
Introduction
My Life Changes 5
Chapter 1 Going to School, Getting to Work, and Catching the Political Bug 9
Chapter 2 Deciding to Run 15
Chapter 3 Hiring My Campaign Team 23
Chapter 4 Positions, Politics, and People 29
Chapter 5 Getting Started 45
Chapter 6 Investigating Myself 53
Chapter 7 Announcing and Filming 57
Chapter 8 The Budget 67
Chapter 9 The Frontrunner Steps Aside 77
Chapter 10 Searching for Staff and Cash 81
Chapter 11 The Campaigning Begins 87
Chapter 12 Meetings with Interest Groups 97
Chapter 13 The Futility of Candidate Forums 103
Chapter 14 The Money Hunt Continues 113
Chapter 15 The Grind: Door Knocks, My Call Center, and a Bake Sale 123
Chapter 16 Endorsements (or Lack Thereof) 131
Chapter 17 Never a Dull Moment 135
Chapter 18 The Seamy Side of Politics 143
Chapter 19 More Media Activity 155
Chapter 20 Social Media 169
Chapter 21 The Campaign Heats Up 175
Chapter 22 The Homestretch 183
Chapter 23 Robo Nonsense 191
Chapter 24 The Final Days 195
Chapter 25 Lessons Learned 203
Chapter 26 Baylor 209
Chapter 27 The Numbers 211
Chapter 28 Post-Campaign Public Service 217
Afterword On the Issues: The Good, the Bad, and the Need for Change 231
Appendix 269
Endnotes 277
Acknowledgments 281
