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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
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Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners
As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by gam...