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Luxury and digital: The new frontiers of luxury
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March 2020 – not a single customer in the shops. With their foot on the accelerator, luxury brands are scrambling to find their exiled customers online and make the digital shift without a hitch. They are heading for a promising new territory – Web3. On their agenda is the metaverse, NFTs, blockchain… an array of possibilities where only the imagination is the limit.
The times are exciting, and the recovery of the industry impressive. New practices and concepts are emerging daily, and touch ...
The times are exciting, and the recovery of the industry impressive. New practices and concepts are emerging daily, and touch ...