Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.

Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Le, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience.

This textbook explor...