Luxury Retail and Digital Management: Developing Customer Experience in a Digital World

Develop a winning customer experience in the digital world

Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?

Luxury Retail and Digital Management, 2^nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facin...