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Magical Words that Sell
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When it comes to selling products, you have to be careful with your words. You can’t just pitch a product to your customers using the same tone, mood, and phrases as you would to make a suggestion to a friend. And you can’t discuss the features of a product like you might in a letter or an email.
That is, when you pitch your work or the work of another business owner, you have to choose your words carefully. You have to select words and phrases that will instruct the reader to think and act ...
That is, when you pitch your work or the work of another business owner, you have to choose your words carefully. You have to select words and phrases that will instruct the reader to think and act ...