Major Gifts Unwrapped: 49 Principles for the Accomplished Major Gift Fundraiser

Book One covers the basic requirements for a major gift fundraiser to be successful. Book Two is intended to go deeper for both the major gift executive personally and from an organisational perspective for the major gift programme overall. This is a straightforward 'how to' book brimming with ideas for practical application. Learn how to understand a donor's motivations through uncovering their personal interests, values and philanthropic leanings. The 'ask' is covered in detail from leadi...