Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor.

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influ...