Table of Contents
Acknowledgments ix
Introdution 1
Why Are You Reading This Book? 1
What This Book Is... and Isn't 9
How To Use This Book 12
Technical Nomenclature 13
Chapter 1 Me? Raise Money? 14
First Timer? 17
Yes, I Can Spell Crowdsource (For the Experienced Online User) 19
For the Professional 20
Reality Check on Online Giving 22
Chapter 2 Where Does The Money Go? 28
Shopping's As Easy As One Click 29
Security and Online Financial Transactions for the Internet-Leery 33
After the Money's Received: How to Say Thank You 47
For the Volunteer Fundraiser: Looking Under the Hood of a Charity's Financial Practices 50
Why You Should Consult These Sites 52
Chapter 3 "Click to Confirm": The Best Ways to Give Online 57
"Don't Go It Alone." The Advantages of Raising Money Online with Other People 57
One Word: Plastic 60
Tell a Friend: Leveraging the Power of Crowds 71
Truly "Global Giving": Tapping into Worldwide Resources 73
Chapter 4 The "Toolbox" 81
The Top 10 Fundraising Platforms (Full List is Appendix A) 82
Online Payment Solutions 85
The 10 Most Googled Charities or Giving Opportunities (And Why That's Important...) 87
A Device for Every Kind of Giver 91
The Dos and Don'ts 96
The Three Attributes of Major Donors 104
The Nine Tests of a Healthy Nonprofit 114
Chapter 5 What Happens When We Give: In Us and Around Us 122
Who's the Real Competition? 123
The Arena of Vision 126
Our Vocations and the Community 135
Appendices 139
Appendix A List of Online Giving Platforms 141
Appendix B List of Charity Evaluation Services 161
Index 173
