Making a Difference 2.0: The Ultimate Guide to Online Charitable Giving

Making a Difference 2.0: The Ultimate Guide to Online Charitable Giving

by Howard Freeman


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The digital age has changed the way people contribute to worthy causes, with more and more donations coming from online sources. Making a Difference 2.0 serves as a bible for tech-savvy contributors and an essential starting block for beginners, explaining the ins and outs of online charity, how it can differ from traditional methods of fundraising and donating, and how to ensure your contribution is being put to its best use. The book is targeted for two separate audiences— those that donate and those that utilize donations given to them. An exhaustive index is included listing and rating all online giving platforms.

Product Details

ISBN-13: 9781616087487
Publisher: Skyhorse
Publication date: 05/01/2012
Pages: 192
Product dimensions: 6.08(w) x 8.80(h) x 0.66(d)

About the Author

Howard Freeman is the founder and principal of Zoey Creative Development,
a New York City-based consultancy that helps urban nonprofits to raise more money and increase their supporters’ joy in giving. He has worked as a consultant and professional fundraiser since 1995. Freeman lives in New York City.

Table of Contents

Acknowledgments ix

Introdution 1

Why Are You Reading This Book? 1

What This Book Is... and Isn't 9

How To Use This Book 12

Technical Nomenclature 13

Chapter 1 Me? Raise Money? 14

First Timer? 17

Yes, I Can Spell Crowdsource (For the Experienced Online User) 19

For the Professional 20

Reality Check on Online Giving 22

Chapter 2 Where Does The Money Go? 28

Shopping's As Easy As One Click 29

Security and Online Financial Transactions for the Internet-Leery 33

After the Money's Received: How to Say Thank You 47

For the Volunteer Fundraiser: Looking Under the Hood of a Charity's Financial Practices 50

Why You Should Consult These Sites 52

Chapter 3 "Click to Confirm": The Best Ways to Give Online 57

"Don't Go It Alone." The Advantages of Raising Money Online with Other People 57

One Word: Plastic 60

Tell a Friend: Leveraging the Power of Crowds 71

Truly "Global Giving": Tapping into Worldwide Resources 73

Chapter 4 The "Toolbox" 81

The Top 10 Fundraising Platforms (Full List is Appendix A) 82

Online Payment Solutions 85

The 10 Most Googled Charities or Giving Opportunities (And Why That's Important...) 87

A Device for Every Kind of Giver 91

The Dos and Don'ts 96

The Three Attributes of Major Donors 104

The Nine Tests of a Healthy Nonprofit 114

Chapter 5 What Happens When We Give: In Us and Around Us 122

Who's the Real Competition? 123

The Arena of Vision 126

Our Vocations and the Community 135

Appendices 139

Appendix A List of Online Giving Platforms 141

Appendix B List of Charity Evaluation Services 161

Index 173

Customer Reviews