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Making Them Believe: The 21 Principles and Lost Secrets of Dr. J. R. Brinnkley-Style Marketing
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An analysis of the twenty-one business marketing principles of an historic millionaire eccentric and how you can profit from them.
Dr. John Brinkley was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, and praised as saint by the amazing number of men who flocked to him for his “fountain of youth”—and by their wives.
Making Them Believe delves deeply into his twenty-one marketing principle...