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Making Tobacco Bright: Creating an American Commodity, 1617-1937

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How did Bright Flue—Cured Tobacco come to dominate the industry?

In her sweeping history of the American tobacco industry, Barbara Hahn traces the emergence of the tobacco plant’s many varietal types, arguing that they are products not of nature but of economic relations and continued and intense market regulation.

Hahn focuses her study on the most popular of these varieties, Bright Flue—Cured Tobacco. First grown in the inland Piedmont along the Virginia–North Carolina border, Bright Tobac...