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Managerial Economics: A Strategic Approach

By Robert Waschik, Tim Fisher, David Prentice
eBook
$104.99
By Robert Waschik, Tim Fisher, David Prentice
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Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student...

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