Managing Corporate Social Responsibility: A Communication Approach

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

• Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evalu...