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Managing Networks in the Digital Economy: Alliances, Cooperatives, Franchise Chains, Platforms and Digitalization

By Josef Windsperger (Editor), Gérard Cliquet (Editor), Oksana Galak (Editor), George W. J. Hendrikse (Editor)
eBook
$219.00
By Josef Windsperger (Editor), Gérard Cliquet (Editor), Oksana Galak (Editor), George W. J. Hendrikse (Editor)
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This book presents recent developments in the theory and management of networks (such as alliances, cooperatives, franchise chains) and platforms. In addition, it explores the impact of digitalization on networks and presents empirical studies on digital platform businesses.

The book will be of major interest to scholars and students of economics of organization, business and management, governance of networks and digital platforms, and practicing managers.

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