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Managing Professional Communications Agencies

By Public Relations Consultants Association
eBook
$44.80
By Public Relations Consultants Association
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By Neil A Backwith. PR and communications agencies are consistently failing to reap the financial rewards that their creative abilities deserve. 'Managing Professional Communications Agencies' examines why PR agencies lag behind consultants in other sectors in making profit, and gives practical advice on what they can do about it.

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BusinessSmall BusinessSmall Business - General & Miscellaneous